Solid&Striped
PROJECT TYPE
Platform Design
SKILLS
User Experience
User Interface
Design Direction
Social Marketing Content
Solid & Striped is a clothing retailer specializing in swimwear. The brand offers sustainable clothing made from recovered fish nets, industrial plastics, and fabric scraps.
In 2017, the company reinvented its brand guidelines through a collaboration with creative director, Ezra Petronio. I was tasked with revitalizing the company’s website and social marketing content to conform to this new artistic direction.
Home Page
Introduced a UGC module that implemented a third-party app, Yotpo, on the homepage and product page to provide customers the ability to purchase the items shown in the company’s instagram lifestyle images. This connection facilitates the company’s business strategy in engaging its customers by showcasing the models wearing the company’s clothing on its website.
Implemented a third-party search app, algolia, which provides customers a more intuitive experience using visualized recommended search categories.
Designed functionality to allow customers to select multiple filters in the dropdown menu.
Inserted a sticky banner in the collection page to provide customers useful options when narrowing their search.
Showcased brand images in specific proportion to the text in order to convey the brand identity in a clean layout.
Integrated video segments on top of static images.
Overlayed lifestyle images with product details.
Beauty Landing & Product Pages
Designed to generate initial ideas of the aesthetic and functional features as Solid & Striped was expanding its horizon into the beauty market. The overlaying of the product and editorial images provided a sense of brand introduction that subsequently led to a specific sun care product.
Social Marketing Content
